Designing COOL SH*T

for 9+ YRS.

AND CRAFTING IMPACTFUL SOLUTIONS — FROM STARTUP AND PRODUCT STRATEGY TO MVP AND DESIGN SYSTEM BUILDS.

key principles

Lead with Empathy

Keep Users at the core of the process

No Ego, Just Collaboration

Design for All (Inclusion)

Consider Everything

My process

Empathize

I'M BIG ON UNDERSTANDING — SO I START ALL PROJECTS, BIG AND SMALL, WITH SOME FORM OF RESEARCH AND INFO GATHERING TO UNDERSTAND THE USERS AND GET A SENSE OF WHAT'S GOING ON.

Define

AFTER RESEARCHING, I'M ABLE TO ANALYZE THE FINDINGS AND FEEL THE USERS AND THEIR PAIN POINTS. THIS IS WHEN I CAN BEGIN TO DEFINE CLEAR PROBLEM STATEMENTS TO GUIDE THE DESIGN PROCESS AND SOLUTIONS.

Ideate

THE REAL MAGIC IS IN ALL OF THE IDEAS — AND BEING ABLE TO FULLY BRAINSTORM AND MAP THEM OUT.

Prototype

AT THIS STAGE, IT'S TIME TO BEGIN LOW-FIDELITY BUILD OUTS OF IDEAS THAT BRING THEM TO LIFE AND OFTEN SHED LIGHT ON WHICH SOLUTION IS IDEAL. OFTEN FOLLOWED BY HIGH-FIDELITY DESIGNS AND INTERACTIVE PROTOTYPES.